Autoyelling is the practise of allowing search engines to index pages that are titled or contain the content of a specific businesses details.
If you are aware of where
your business appears online then in the odd occassion autoyelling can potentially help, but more often than not we see the situation where this
is used to drive additional traffic to a specific website, which may be offering advertising services or generating revenue for the domain owner
by publishing adverts. The practise may initially seem harmless but in the case of smaller businesses, if the domain that lists the details,
whether that be a directory listing or review or blog or business listing, is a dominant domain, it can out rank your own existing website.
This could then divert traffic from your own website which will not help build your own domains strength and trust ratings. The practise could be
used for businesses who adopt a 'pay per view' strategy or provide you with statistics of how advertisng with them could help your business, when
in reality it could be traffic that you would have received anyway. Most websites are designed to appear in search engine results so it would possibly
be fair to assume that the developers of these sites are aware of the policies with regards to whether a page is allowed to be indexed and shown in
search engine results and also the options to be indexed but not shown. We beleive that it is imperative for any business to check their
own results in search engine results to ensure that any results are not adversely effected and they are not being mislead with any advertising that they are doing
by potentially be presented with 'high traffic' figures because of this practise.