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Follow Our Step-By-Step Guide - Stage 1 of 4 - The Basics

01 Aug

Understanding the World Wide Web

Ever since the World Wide Web was invented in 1989 it gave millions of businesses the opportunity to gain extra customers by being found online, but this has quickly become congested as thousands upon thousands of businesses published websites. Thousands of new sites are launched every single day and it is the search engine providers who make the guidelines as to which site appears in their rankings. Many of their principals and rules keep us safe from harmful websites, fraudsters and the dark side of the web.

02 Aug

What is Boogled and how can it effect your business?

Boogled is a phrase that we became remarkably familiar with many years ago, the term 'Purple has Boogled our website' became a common phrase while working on our original site. Boogled should not be mixed up with concerns of competence to build a website, but a lack of understanding how Search Engine Providers work. One of our original experiences came when thousands upon thousands of duplicated content pages were submitted to index, this just completely de-listed our ranking gains, ruining any organic relevant positioning that we had achieved, and we wanted answers as to why that had happened. With no answers or understanding forthcoming from the people we had employed, we began studying, researching, testing and understanding the logic behind a search engine. To fully understand the word and its effects, firstly we need to give you an insight as to what we discovered how and why things work or importantly why they do not.

3 Aug

How does a search engine work?

Most people could explain what a search engine does, but here we take it back to basics to where we started our research. Fundamentally a search engine is a computer with pre-programmed instructions on which results to display given any user inputted search. The computer is often referred to as a 'robot' and the instructions are called 'algorithms'. Websites are submitted to the search engine robot and are subsequently 'crawled' by what are known as 'bots' to keep copies of website pages ready to display to users searching.
All quite logical, simple to understand, results are displayed in pages of 10 and are relevant to the user search. So, the next logical question was what are the 'rules'? Where is the list of algorithms to comply with? Despite our searching we were unable to find a 'list' - we found snippets here, theories there but no list of what we were required to comply with. With all the research we had completed, we knew that a website must have good content, of a good standard, relevant content and these principals were implemented.
But despite all this work, the compliance with everything we had researched and read, we were not achieving the desired ranking in some area's that we expected to. With no definitive list of the algorithms that search engine providers use, we started to look at why we did not appear. The first step was to combine what we already knew, i.e., 'results being fed by a sequence of algorithms, the logic would be that these are formulated by a human and the implemented by the 'robot' to return relevant websites', with new research into how we as individuals searched for products, articles, local businesses or services. The results returned fundamental issues that affect many websites through no fault of their own. By applying logical principals, following all the guidance and the requirements to rank highly in organic results, it unfortunately becomes a simple catch 22 situation with various factors such as domain dominance, trust, user interaction effecting the ability for a website to achieve natural high organic ranking.

A 'Perfect Storm' of situations that though no individual factors fault, is affecting many U.K. businesses online presence

With knowledge comes understanding. We quickly learned what we could and importantly could not achieve. There are factors out of our control that were preventing us from achieving the required solution unless we had combined strength. So, we set our goal, provide a solution to support to as many small & medium sized businesses in the U.K. as we could. Starting from scratch, leaving no stone unturned, we have created The Ultimate Solution

If you are not appearing, want to rank higher or would like more traffic to your website, we can help! Our solutions are here to generate you more business and increased sales