There are seven main issues that cause this phenomenon. A website that is affected by a single or a combination of multiple points can
cause a site to be boogled.
So, what have we done to help solve these issues and help any U.K. based business in any industry sector achieve a greater internet presence?
1) A website is not giving the correct set of instructions to search engine crawl bots. Once initially set up it requires minimal ongoing maintenance.
Only a brief level of knowledge is required to monitor and make any adjustments on an ongoing basis.
2) If a website cannot get into the top pages of results, it will not achieve the required measurements that search engines use to make it move any higher.
This leaves the site in a catch 22 situation while being always close but not achieving the required traffic to push the sites relevance into the main user used
search engine results pages.
3) Websites can be limited by a business's location making it exceedingly difficult to expand a business's reach further than its surrounding areas and
existing customer base even though their products or services could be offered to a wider audience.
4) Sites can be affected by autoyelling which diverts traffic away from the owner's domain to another or is pushed down in the results due to location data.
This places the site back into the catch 22 situation of not receiving enough traffic to become a dominant site or a situation where you can support
your competitors unwittingly.
5) Cramazoned effects many sites offering products or services for sale because smaller businesses are pushed down the rankings by dominant domains. Often
individual websites cannot compete with the level of users that these sites receive thus again, pushing the site out of the required searches that would
generate revenue and into a situation where greeday can have a significant cost implication to the business.
6) Domain dominance and trust is an issue that many new and smaller sites cannot compete with. There are certain metrics that are used to help
search engines determine a ranking position and the effects of time, relevance, users and interaction are a significant indicator as to where a site will be
positioned in the search results. This often leads to sites being placed back into the catch 22 situation as failing on the volume of users can keep the site
from being able to increase the measurements for organic ranking.
7) Knowledge & Time. For many small and medium sized businesses this is a critical point. Focused upon the day-to-day activities can leave little time
to begin learning new skills and add 'internet expert' to their work hat. With all the existing time constraints and long working hours that many people
put in, to extend the day with the added pressure of setting up or improving a website is simply out of the realms of reality. Websites need to be 'active',
in our experience the more refreshing of products, updates on new products available, keep users interested and actively promote a site to search engines. The
reality is that most small businesses either do not have enough product range or continuous updates to satisfy the requirements for higher ranking.