a) Human Search Techniques, firstly we must look at how we as individuals search for what we want. We type briefly unless it is
a specific product or service that we want, thus we have created a hierarchy of search terms, a pecking order. See our examples below.
Top Level - Jam; Secondary Level - Strawberry Jam; Third Level - Jam For Sale; Forth Level - Jam For Sale Cumbria
b) Users search in a variety of ways thus creating variations and an endless list of search terms that can all be associated with
the same product or service. Do not assume that just because you would search in a specific way, your customers will do the same. See our examples below.
Variations & Trends; Jam For Sale Near Me, Who Sells Jam In Cumbria, Cumbria Jam Makers, Homemade Jam In Cumbria.
c) Search results will be return based upon the user search location. Searching for Homemade Jam while you are in Carlisle will generate a
different set of results than if you conduct the same search while in Penrith. Search engines endeavour to provide relevant results based upon the user geo location.
To gain additional business you need to ensure that your website has the capability to expand its location reach into areas where you would like to be found.
Your website needs to have 'strength' and several other factors to reach further afield than your current location.
d) User search results are returned in pages of 10. Statistics show that we as users rarely go a couple of pages into the returned search results thus if
you are appearing on page 2 and below, it is unlikely that you will be receiving traffic for the search terms that you want. This could be because of a several reasons, i.e., market saturation, domain dominance, autoyeld or because your website is not giving the correct instructions and user experience that search engines seek
to rank you higher. Often it is a combination of all factors that suppress a website.
With search results limited to 10 positions per page, websites can enter a simple catch 22 situation whereas they do not
appear on page 1 then they do not receive a vital component to rank any higher than their current position.
e) Associated products and services are often an area that is neglected because the website owner is focused upon their main core business yet missing
out on high quality user searches. Continuing with the above 'jam maker' example, a logical example of this would be a user searching for chutneys & preserves,
often associated products or services are not given the same focus as main product while being found for associated products could cause the user to purchase more
of your products, gaining valuable extra business from high quality user searches that are clearly expressing an interest in purchasing products on the same vein.
With search results becoming saturated, it is important to be found for relevant associated search terms.
f) Your website could just be being pushed out of the rankings because of a combination of some or all the factors; Website Structure, Search Result Limitations,
Geo Location Data, Domain Trust, Relevance, Content, Autoyeld, Boogled & Market Saturation. In addition to this is the factor of time and the sheer
volume of new websites launched every day, a critical component to any websites chance of generating users and achieving the desired results.
Just a few combinations of the above effects are enough to cause your site not to be found by users who want to find you.
g) We believe that a clear component as to why businesses are being cramazoned is the fact that many of the businesses are smaller and provide a
limited range of products. The effect that this has is not having enough to keep the user on your website long enough to trigger the metrics to a search
engine provider that your site is relevant, it is what the user was looking for. This leads to the catch 22 situation of not only being cramazoned
but also boogled, as a website does not reach the required metrics to forge their way into the high organic pages that generate sales. The dominant websites
occupy the top positions because of the levels of traffic that they receive,
making it almost impossible to break into these positions as a smaller business
until now!